Vancouver hoteliers under the umbrella of the Vancouver Hotel Destination Association (VHDA) introduced a Destination Marketing Fee (DMF) to increase funding for the marketing of Vancouver as a destination effective June 1, 2008.

The Vancouver Hotel Destination Association recognizes the need to competitively market the array of attractions that Vancouver has to offer. Many competing cities in Canada and the United States have introduced a DMF to increase funding to market their cities; Montreal, Ottawa, Toronto, Calgary, Washington, Chicago, New York City all have had dedicated funding mechanisms in place for years.

Vancouver hotels will voluntarily participate in the program by adding a 1.5% fee to their room sales and contribute it to DMF for a three year period. The funds raised through this fee will strictly go to the enhancement of Vancouver’s destination awareness and to initiate new marketing strategies, providing greater national and international exposure for all that Vancouver has to offer, monies raised through the DMF are not used to market hotels.

For more information click 'News & Events'

For DMF Frequently Asked Questions click 'DMF FAQ'