Vancouver is a dynamic, multicultural city set in a spectacular natural environment with
international influences. Visitors love this city for its healthy attitude, where your every urban
need is satisfied in style, and contact with nature is never more than a few steps away.
In response to the need to competitively market the
array of attractions that Vancouver has to offer, the Vancouver Hotel Destination Association is introducing the
Destination Marketing Fee (DMF) as of June 1, 2008. The association's main purpose and objective is to administer
the DMF. The funds raised through this fee will strictly go to the enhancement of Vancouver’s destination awareness and to initiate
new marketing strategies, providing greater national and international exposure for all that
Vancouver has to offer.
The DMF program is aimed at ensuring the continued long-term growth and the prosperity of
Vancouver as a “must see" destination, creating value for all partners in the tourism sector.